Archive for the ‘Announcements’ Category

FOR IMMEDIATE RELEASE

AUSTIN, TEXAS, August 20, 2010 – World Wise Grains, makers of ARZU, is pleased to announce the launch of ARZU products in the following three Smoothie King Franchises, Inc. locations:  327 W Esplanade Ave., in Kenner; 7215 Veterans Blvd., in Metairie; and 1830 N. Causeway Blvd., in Mandeville.  For the month of September, and while supplies last, the three participating stores will give free ARZU samples with any gluten free smoothie.

“We are thrilled to launch product with such a great company that is focused on nutrition and a company based in our home state of Louisiana,” said Kristen Erdem, Co-owner and Director of Sales and Marketing.  “ARZU is so versatile, and we are pleased to see it as an offering to Smoothie King customers looking for delicious gluten free alternatives.”

ARZU is a blend of Quinoa, Buckwheat and Legumes, packed with 8g of protein, and 23 percent of daily fiber in a single serving. Since ARZU is gluten-free, people diagnosed with Celiac Disease or experience symptoms of gluten intolerance can gain the benefits of whole grains without the side effects of gluten.  ARZU can be used alone, as a side dish or as an ingredient in many recipes.

“In the beginning, we wanted to create a healthy alternative for children,” said Kim Wirth, R.N., B.S.N., World Wise Grains’ co-owner and Director of Product Development. “What we discovered was that not only could those who suffer from Celiac disease or gluten sensitivity enjoy the benefits of our healthy grain combination, it also makes a perfect exercise recovery snack, since it is naturally high in fiber and protein, contains low glycemic carbohydrates and is low in fat and sodium – that’s why we are so excited about working with Smoothie King to offer this product in their stores.”

According to Celiac.com, gluten intolerance is a genetic disorder that affects at least 1 in 133 Americans. Symptoms of Celiac Disease can range from the classic features, such as diarrhea, weight loss, and malnutrition, to latent symptoms such as isolated nutrient deficiencies but no gastrointestinal symptoms.

ABOUT WORLD WISE GRAINS

World Wise Grains is a privately-held, Austin-based company that distributes ARZU (Turkish for hope), an exotic and versatile mix of the healthiest, tastiest variety of delicious grains and legumes.   ARZU is an incredibly healthy gluten-free food, naturally high in fiber and protein, low in fat and sodium, and is the result of the owners’ three year quest for the perfect food.   Arzu launched to the American market in Austin, Texas at Dell Children’s Medical Center in the Holy Roast Café and Perks gift store. It is also available at Peoples Pharmacy and other retail outlets throughout Louisiana and Texas.  You can get more information or order online at www.worldwisegrains.com.

The Cedar Park Farmers Market moving to Lakeline Mall starting this weekend, Saturday July 17th by the Sears.  World Wise Grains will be present with Gluten-Free Whole Grain blends!

Last week was such a success that we decided to do it again! This Saturday, June 26th, World Wise Grains will be at the Cedar Park Farmers Market (again!) with another delicious recipe for you and your family to try! This weekend we will be serving Chai Honey Nut Granola along with Peanut Butter cookies! Both of which are guranteed to satisfy!

 If you have still been unsure whether or not you would want to buy Arzu come on out this Saturday for a great oppurtunity to try Arzu and talk with the owners of World Wise Grains! They will be happy to answer any of your Arzu questions!

When: Saturday June 26th from 9:00am – 1:00pm

Where: The Cedar Park Farm to Market located at 1890 Ranch Shopping Center in Cedar Park
Corner of 183A and FM1431