Archive for the ‘Press’ Category

Chef Alain Braux’s new book, “Living Gluten and Dairy Free with French Gourmet Food: A Practical Guide” is much more than a cook book. The book doesn’t just give you the recipes to create delicious French cuisine but provides all the tips, tricks and general knowledge you need to change your entire Gluten Free eating philosophy. The best part, Arzu is featured in two of his recipes!

What are people saying?

Chef Braux demonstrates a vast knowledge of the gluten-free, casein-free diet, bringing together in one book not only how and why this diet works for both individuals on the Autism spectrum and for those diagnosed with Celiac disease, but also recipes, resources, and a concise shopping list. I highly recommend this book to anyone that would like to improve their health with the GFCF diet.

- Kecia Johndrow, Vice President of the National Autism Association of Central Texas

Chef Alain Braux has done it again! This book will take you on a sweet escape: an escape to gluten and dairy-free heaven! His recipes, witty writing and clever tips will help you make a stress-free transition to the gluten and dairy-free lifestyle. This book is full of easy-to-read educational materials and resources to help you feel better. Whether you are newly diagnosed or have been gluten-free for 30 years, you will find yourself referring this book time and time again.

- Jessica Meyer, Owner and Chef of ATX Gluten-Free

About the Author

The Book is now for sale at Amazon.com and People’s Pharmacy.

Amazon.com Link: http://amzn.to/aCMVio

A new study by the Annals of Medicine shows that the rate of Celiac disease is growing and that gluten intolerance can occur in older people. 

Specifically:

“The sharp increase of CD prevalence observed in the US between the time window investigated in this study (1974 – 1989) and current time was apparently related to an increasing number of subjects that, in their adulthood, lost the immunological tolerance to gluten. The reasons for these changes are not clear but should be investigated among the many environmental factors favoring CD.”

What this is saying is that the previous held notion that autoimmune disorder develops during childhood isn’t completely correct. The most cases occurred in subjects that developed the disorder during their adulthood life. In 2003 the Rate of autoimmune disorder in America was 1 in every 133 people.

You can read the entire article here: http://bit.ly/dbs4S6

Just one more reminder that we should all take a look at our diet, whether your gluten intolerent or not. World Wise Grains and Arzu can be that next step into creating a better gluten free diet and with different flavors and so many ways to use it, you really gotta ask: How do you Arzu? 

FOR IMMEDIATE RELEASE

AUSTIN, TEXAS, August 20, 2010 – World Wise Grains, makers of ARZU, is pleased to announce the launch of ARZU products in the following three Smoothie King Franchises, Inc. locations:  327 W Esplanade Ave., in Kenner; 7215 Veterans Blvd., in Metairie; and 1830 N. Causeway Blvd., in Mandeville.  For the month of September, and while supplies last, the three participating stores will give free ARZU samples with any gluten free smoothie.

“We are thrilled to launch product with such a great company that is focused on nutrition and a company based in our home state of Louisiana,” said Kristen Erdem, Co-owner and Director of Sales and Marketing.  “ARZU is so versatile, and we are pleased to see it as an offering to Smoothie King customers looking for delicious gluten free alternatives.”

ARZU is a blend of Quinoa, Buckwheat and Legumes, packed with 8g of protein, and 23 percent of daily fiber in a single serving. Since ARZU is gluten-free, people diagnosed with Celiac Disease or experience symptoms of gluten intolerance can gain the benefits of whole grains without the side effects of gluten.  ARZU can be used alone, as a side dish or as an ingredient in many recipes.

“In the beginning, we wanted to create a healthy alternative for children,” said Kim Wirth, R.N., B.S.N., World Wise Grains’ co-owner and Director of Product Development. “What we discovered was that not only could those who suffer from Celiac disease or gluten sensitivity enjoy the benefits of our healthy grain combination, it also makes a perfect exercise recovery snack, since it is naturally high in fiber and protein, contains low glycemic carbohydrates and is low in fat and sodium – that’s why we are so excited about working with Smoothie King to offer this product in their stores.”

According to Celiac.com, gluten intolerance is a genetic disorder that affects at least 1 in 133 Americans. Symptoms of Celiac Disease can range from the classic features, such as diarrhea, weight loss, and malnutrition, to latent symptoms such as isolated nutrient deficiencies but no gastrointestinal symptoms.

ABOUT WORLD WISE GRAINS

World Wise Grains is a privately-held, Austin-based company that distributes ARZU (Turkish for hope), an exotic and versatile mix of the healthiest, tastiest variety of delicious grains and legumes.   ARZU is an incredibly healthy gluten-free food, naturally high in fiber and protein, low in fat and sodium, and is the result of the owners’ three year quest for the perfect food.   Arzu launched to the American market in Austin, Texas at Dell Children’s Medical Center in the Holy Roast Café and Perks gift store. It is also available at Peoples Pharmacy and other retail outlets throughout Louisiana and Texas.  You can get more information or order online at www.worldwisegrains.com.